Brands and the metaverse: where real connections with new audiences are born
The metaverse is no longer a future trend — it’s an active reality where millions of users spend hours every day. Platforms like Roblox, Fortnite, and Minecraft have become true social hubs for Gen Z and Gen Alpha, where they play, socialize, create, and discover brands in an organic way.
For brands, this represents a unique opportunity to connect:
- Interactive experiences instead of traditional advertising
- Presence inside virtual worlds with high engagement
- Building affinity and loyalty through play and community
In the short term, these platforms deliver massive reach, awareness, and measurable engagement.
In the medium term, they unlock branded ecosystems, virtual economies, persistent content, and much deeper relationships with users.
Brands that understand how to authentically integrate into these environments today will not only be present where their audiences are — they will lead the next evolution of digital marketing.
BWstudios
We create the highest quality games, entertaining Gen Z & Alpha in the places they hang out.
Brands and the metaverse
